Arozen · Acquisition

Where Customers Come From

Who bought

Share of orders
New customer (first order)Subscription sign-upReturning one-off buyerAuto renewal

New customers by first-visit source

First-ever orders, credited to the UTM / source of their first visit

Meta drill-down

Campaign → ad set → ad · tap a row to expand

Google Ads drill-down

Campaign → ad group

Returning buyers: where from

Last visit before buying

Subscriptions

Appstle

Top landing pages for new customers

First page of their first visit